DrinksFeed announced today that Melissa Chetty, better known as MerlotGirl in the wine circles, has joined the online beverage publication to further develop their growing portfolio of regional, national and global accounts.
Melissa comes with a wealth of experience within the digital marketing industry, having spent the last six years at Creative Spark where Melissa was instrumental in acquiring numerous large corporate accounts.
Melissa will head-up the Drinksfeed office in Johannesburg as Business and Digital Strategist to continue the publication’s recent success providing business services to many of the top beverage companies in South Africa. Tracking and reporting on digital trends, consumer behaviour and innovation will form part of her role within the company.
Melissa comments “Working in the digital environment means keeping pace with constant change in a highly competitive industry, and helping clients to navigate the myriad channels and platforms to best reach their marketing and business objectives.”
DrinksFeed CEO, Jan Laubscher said “Melissa’s wealth of experience and knowledge has already made her a key addition to the DrinksFeed family. We view her appointment as a sign of our commitment to being the leading content distributor in the drinks industry. Our new innovations and the increasing demand from our readers and clients led us to look for an addition to our team who will fit in with our ethos of innovation and exceptional service. It is very fortunate that we were able to find someone of Melissa’s caliber to fulfill this role. I’m confident that Melissa will play a key role in providing and implementing high quality solutions not only for our business, but also for our clients.”
DrinksFeed is a online content distribution platform for the drinks industry.