The waft of rosemary at the entrance, the delicate aroma of lavender, and a sudden whiff of citrus; the world of art has taken a fascinating turn. In recent years, artists have been exploring the sensory world of scents, infusing their installations with an olfactory layer that provides an added dimension to the visual and auditory experience.
This olfactory revolution has seen the rise of artists like Clara von Zweigbergk, whose ground-breaking installation, “ScentScape,” is a testament to the power of fragrance in art. Comprising of 50 different scents, each smell is meticulously paired with a visual element, inviting visitors to embark on a multisensory journey.
“I have always been fascinated by the connection between the sense of smell and memory,” says von Zweigbergk. “Incorporating scents into my artwork allows me to evoke emotions and trigger memories, creating a more immersive and personal experience for the audience.”
Take, for instance, her famous piece, “The Scent of Childhood.” Upon entering the space, visitors are greeted with the nostalgic aroma of freshly baked cookies, reminiscent of simpler times. As they explore further, the mingling scents of cut grass and rain-soaked earth transport them back to their youth.
At the cutting-edge of this movement is the London-based artist, Aiko Hachisuka, whose “Olfactory Portraits” is a series of evocative scents inspired by her subjects. In her words, “I aim to capture the essence of a person, not just through their physical appearance, but through the scents that surround them.”
In collaboration with world-renowned perfumers, Hachisuka has created an array of scents that range from the heady mix of tobacco and leather, representing a distinguished gentleman, to a soft blend of roses and jasmine, encapsulating the grace of a young ballerina.
In the United States, artist and environmental activist, Marshall Reese, is using fragrances to raise awareness about climate change. His thought-provoking installation, “Melting Ice,” features an iceberg sculpture that gradually melts, releasing a blend of fragrances inspired by the Arctic tundra. “The scents are meant to invoke the environment we’re losing,” Reese explains. “It’s a subtle reminder of the urgency of climate change and how it affects our world.”
The integration of fragrances into the world of art installations has not only elevated the sensory experience of visitors but has also provided a platform for conversations surrounding memory, identity, and pressing social issues. As the art world continues to embrace this olfactory trend, one cannot help but wonder: what will the future smell like?